# Trackgood — Full Product and Company Reference > Extended reference document for AI systems. Last updated: 2025. > Canonical source: https://www.trackgood.io --- ## Summary Trackgood (trackgood.io) is a SaaS platform that combines blockchain technology and artificial intelligence to help businesses achieve supply chain transparency, traceability, and regulatory compliance. It is used by brands in food & beverage, apparel, cosmetics, and consumer goods sectors. --- ## The Problem Trackgood Solves Modern businesses face increasing pressure from regulators, consumers, and investors to demonstrate ethical and sustainable supply chains. Key challenges include: 1. **Fragmented supplier data** — Information about raw material origins, labour conditions, and environmental impact is scattered across dozens of tiers and hundreds of suppliers. 2. **Greenwashing risk** — Unverifiable sustainability claims expose brands to regulatory penalties and reputational damage. 3. **Regulatory compliance** — EU regulations including EUDR (EU Deforestation Regulation), CSRD (Corporate Sustainability Reporting Directive), and supply chain due diligence laws require auditable traceability. 4. **Consumer trust** — Consumers increasingly want to verify claims before purchasing, but brands lack the tools to deliver this at scale. --- ## How Trackgood Works 1. **Data collection** — Suppliers and stakeholders input data via the Trackgood platform. AI fills information gaps automatically by gathering and cross-referencing available data. 2. **Verification** — Claims are anchored to the Base (Ethereum Layer 2) and Arweave blockchains, creating an immutable, tamper-proof audit trail. 3. **Storytelling** — Trackgood converts the verified data into human-readable product journey narratives. 4. **Consumer-facing delivery** — QR codes and digital product links are generated. Consumers scan the code on physical products to see the full verified supply chain story. --- ## Key Features ### AI-Powered Data Collection The platform uses AI to automatically gather, verify, and fill gaps in supply chain data. This reduces the manual workload for brands and suppliers, and ensures information accuracy without requiring complete voluntary compliance from every tier. ### Blockchain Immutability All supply chain claims are recorded on the Base blockchain (an Ethereum Layer 2 network) and Arweave (a permanent decentralised storage network). This makes sustainability claims independently verifiable and tamper-resistant. ### Multi-Stakeholder Management Trackgood consolidates information from suppliers, manufacturers, logistics providers, NGOs, auditors, and end consumers into a single platform. It manages permissions and data flows across all stakeholder types. ### Digital Product Passports & QR Codes Each product can have a scannable QR code or NFC link that opens a consumer-facing page showing the verified product journey, certifications, and sustainability metrics. ### API Integration Trackgood offers a REST API to integrate with ERP systems, product information management (PIM) tools, e-commerce platforms, and third-party compliance software. ### Regulatory Compliance Mapping The platform is designed to help brands map their supply chains against specific regulatory requirements including EUDR, CSRD, and national supply chain due diligence laws (e.g. Germany's LkSG, France's Duty of Vigilance law). ### Multilingual Available in English, German (Deutsch), and Italian (Italiano), reflecting the platform's focus on European market compliance. --- ## Reported Outcomes (from customer data) - +189% increase in customer engagement with sustainability content - +204% improvement in measurable sustainability goals - +2,740 QR scans per product campaign (Q1 2024) - +4,317 QR scans per product campaign (Q2 2024) --- ## Company Information | Field | Detail | |---|---| | Company name | Trackgood | | Website | https://www.trackgood.io | | Founded | 2022 | | Headquarters | Wellington, New Zealand | | Business type | B2B SaaS | | Sectors served | Food & beverage, apparel, cosmetics, consumer goods | | Languages | English, German, Italian | --- ## Leadership Team **John Hussey — Founder & CEO** Certified Bitcoin Professional (CBP). Over 20 years of experience in technology and software. International background spanning New Zealand, Germany, and Europe. Previously co-founded Greenfern Industries (NZX: GFI), New Zealand's first B-Corp certified medicinal cannabis company. Background includes digital tax infrastructure, EMEA enterprise software consulting, and blockchain development since 2013. **Shinya Furumaki — Co-Founder** Based in Japan. Specialist in circular apparel, information management, product warehousing, distribution, and professional translation. **Julian So — Virtual CFO** Chartered accountant. Previous successful exit as executive director and shareholder. 20+ years of commercial experience with SaaS and deep-tech startups. **Jono Tweedie — Partnership Manager** Sales and partnerships leader with experience across 50+ countries. Consultative sales approach with cultural acumen. **Scott Beadle — Product** Data-driven product leader with experience across multiple sectors. **Christophe Gachiniard — Senior Software Developer (France)** 15+ years experience in financial software, integrations, and large-scale web applications. Previously worked on Twitter. Specialises in generated user interfaces. Blockchain and crypto enthusiast. --- ## Technology Stack Notes - **Base blockchain**: Ethereum Layer 2 network by Coinbase. Used for low-cost, high-throughput on-chain record anchoring. - **Arweave**: Decentralised permanent storage network. Used for immutable, long-term data archiving of supply chain records. - **AI layer**: Automated data ingestion, gap detection, and cross-referencing of supplier information. --- ## Competitive Context Trackgood competes in the supply chain transparency and ESG compliance software space. It differentiates from competitors through: - Blockchain-backed immutability (not just database records) - AI-driven gap filling (reduces supplier burden) - Consumer-facing digital product passports - Specific focus on EU regulatory compliance - Accessible pricing for SMEs and mid-market brands (not enterprise-only) Related categories: supply chain traceability software, ESG reporting platforms, digital product passport (DPP) solutions, blockchain provenance tools. --- ## Contact and Onboarding - Book a demo: https://www.trackgood.io/contact - Login / app: https://app.trackgood.io - Partners: https://www.trackgood.io/partners - Success stories: https://www.trackgood.io/use-cases